The first phase of the inauguration took place at Café Amazon’s flagship store in the Bashundhara Residential Area. Representatives from the Royal Thai Embassy, senior officials from PTT Siam, top executives of Bashundhara Group, government officials, and media personnel attended the ceremony. The store was formally opened with a ribbon-cutting ceremony at 12:30 PM.
Later in the afternoon, the second phase of the event was held at Bashundhara City Shopping Mall, which was open to the general public. The festivities featured traditional Thai dances, a Muay Thai martial arts demonstration, coffee bean activation games, a balloon drop, a flash mob, and various cultural performances.
Popular musical artist Zefar delivered a solo performance during the event. The brand's mascot, 'ZonZon', made a special appearance, followed by a grand closing concert.
According to company representatives, Café Amazon began its journey in Thailand in 2002 and has since become one of the world's fastest-growing coffee chains. Known for its nature-themed outlet ambience and signature coffee flavors, the brand operates thousands of branches worldwide.
With the brand’s entry into Bangladesh through Bashundhara Group, authorities expressed confidence that coffee enthusiasts across the country will now enjoy a premium, international-standard coffee experience.